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Keith Smith | President and CEO | Vonco Products

Vonco Products: Transforming Concepts into Reality with Custom Medical Devices, Flexible Packaging, and Tailored Component Solutions

Where Experience and Innovation Converge for Custom Solutions!

In the realm of medical science, innovation stands as a beacon of hope, promising enhanced patient care and improved outcomes. The intersection of cutting-edge technology and human ingenuity has led to the creation of groundbreaking medical devices that have redefined the boundaries of the modern healthcare industry.

From state-of-the-art surgical robots that offer unparalleled precision to wearable health-monitoring devices that empower individuals to take charge of their well-being, the spectrum of medical innovation knows no bounds. These remarkable inventions not only save lives but also elevate the quality of life for millions around the globe.

Vonco, an exemplar of innovation, stands at the forefront of progressive endeavors, driven by an unwavering commitment to customer contentment. As a pioneering leader in the medical packaging industry, Vonco Products possesses the prowess to transmute abstract ideas into tangible realities, bestowing tailored solutions in flexible packaging and components across diverse markets. At the helm of this dynamic enterprise resides the visionary leader, Mr. Keith Smith, who holds the esteemed positions of President and CEO.

Over six decades ago, Vonco embarked on a trailblazing journey as a pioneer in custom equipment and packaging, quickly amassing a reputation for unparalleled precision and quality. With the industry’s evolution, Vonco’s expertise expanded, leading to the diversification of its offerings to include custom medical devices and components, flexible packaging, and contract-manufactured solutions.

A beacon of strength lies in Vonco’s ability to craft liquid-tight bags flawlessly tailored to any desired shape or fitment. Leveraging both supported and unsupported films, Vonco has mastered the art of personalized packaging solutions that cater to its clients’ unique requirements. This exceptional capability grants Vonco a competitive edge, particularly in the medical and consumer markets, where precision and reliability hold paramount significance.

Embracing cutting-edge technology, it revolutionizes interactions with packaging and among individuals. Fusing state-of-the-art manufacturing processes with extensive investments in research and development, Vonco perpetually elevates the standards of product quality and customer experiences. Their innovative solutions not only captivate consumers but also hold far-reaching implications for healthcare, safety, and security across industries.

Let us delve deeper into their journey!

The Visionary Leader – Igniting Innovation and Impact

Keith assumed leadership of the company in December 2012. Before this role, he held the position of General Manager at Appleton Papers, overseeing the Carbonless Rolls and Security Papers division, which was a significant part of a $1 billion paper company. Keith’s educational background includes a bachelor’s degree in industrial engineering and an MBA from Northern Illinois University. He has also earned Lean and Six Sigma certifications from the University of Michigan, showcasing his dedication to continuous improvement and efficiency.

Keith is renowned for his ability to cultivate contagious energy within his organizations and his unwavering commitment to fostering innovation, creativity, inspiration, and a spirit of adventure. Beyond his professional pursuits, he actively dedicates his time and resources to support fellow entrepreneurs, education, athletics, and health initiatives, exemplifying his passion for making a positive impact on various communities.

Commitment to Innovation

Vonco is captivated by the intersection of creativity, innovation, technology, and practicality in the solutions they provide to hospitals, patients, and consumers. Packaging plays a vital role in shaping consumer experiences, ensuring product and people’s safety, and conveying brand values – A significance that cannot be overlooked.

The packaging industry is in a constant state of evolution, continuously adapting to changing consumer preferences, technological advancements, patient needs, and industry trends. Recently, there has been a heightened focus on eco-friendly materials, not only in healthcare but also across the consumer industry. Vonco is committed to staying at the forefront of these changes, offering sustainable products and packaging to protect our environment while meeting consumer demands.

Moreover, Vonco recognizes the immense potential of artificial intelligence and technology in the next five years. These advancements will revolutionize supply chain management, product tracking, and consumer engagement.

As e-commerce continues to flourish, Vonco is determined to find efficient and streamlined ways to deliver its packaging and products to its valued customers.

Journey Ahead

In the next five years, Vonco will face both challenges and opportunities in sustainable packaging and technology integration. To achieve their sustainability goals, they plan to adopt innovative approaches like using recyclable, compostable, and bio-based materials and embracing circular economy principles to optimize designs and minimize material usage.

As technology advances rapidly, Vonco will continue to explore new cutting-edge technologies within all industries they serve. Items such as: new equipment, AI technology, and smart packaging are all up for discussion. Addressing the complexities in the implementation and integration of advancement changes is crucial.

To manage these challenges, Vonco will stay informed about consumer preferences and conduct competitor research. Continuous learning and training programs for employees will keep them updated on packaging trends and new technologies. Building strong partnerships with suppliers and customers based on trust and transparency is essential.

To maintain its market edge and customer satisfaction, Vonco will invest in research and development, driving innovation in new packaging materials, design concepts, and technologies. Proactive efforts in sustainability and technology integration position them as industry leaders while contributing to a more sustainable and tech-savvy future.

Advanced PCR Approaches

Vonco is presently engaged in the development of its PCR and recycle-ready structures. The company places great importance on providing these solutions to the market, as it aligns with its commitment to staying abreast of the latest industry technologies and market demands. Vonco’s primary objective is to deliver cost-effective solutions without compromising the necessary material properties required to ensure the security of the product or fluid.

Unlocking Infinite Possibilities

Vonco specializes in custom solutions, with only a limited selection of stock items. The sales teams collaborate closely with clients to fully comprehend their requirements and specifications. The engineers then offer a range of resources, such as commercialization roadmaps that outline potential risks and considerations, as well as how the product will be efficiently produced and distributed. Additionally, Vonco provides samples, custom prototyping, and design and development services through their Spark Innovation Sessions. Moreover, depending on the supply chain status, it also offers stocking programs to ensure clients have a secure supply and timely market entry.

Revolutionary Innovations

The medical device and packaging industry thrives on innovation. Keith reveals that they have developed two highly innovative products: the Willow milk bag and the EnteraLoc Flow feeding pouch. The Willow bag is a uniquely designed, leak-proof bag specifically made for the Willow breast pump. Willow is described as the world’s first all-in-one wearable breast pump that fits inside a bra; it incorporates a doughnut-shaped pouch/bag that holds breast milk. The bag geometry is particularly unique in that it had to fit a confined space while still unfolding well enough not to hinder the flow of breast milk while it fills.

On the other hand, the EnteraLoc™ Flow pouch is a groundbreaking enteral device that sets a new standard for direct connect delivery of nutrition, whether blended or non-blended. It is the first closed-loop enteral feeding solution that seamlessly combines a leak-proof seal, a direct-connect ENFit® device, and a tube, and can hold a variety of nutritious food options provided by brand owners to complete a comprehensive feeding system.

Industry-leading Quality Systems

The facilities in Trevor, WI, and Geneva, IL, belonging to Vonco, maintain quality systems that have received ISO 13485:2016 certification and are compliant with FDA 21 CFR 820 regulations. Vonco ensures the integrity of its products with a leak-proof guarantee, utilizing packaging techniques and materials such as Tyvek and Foil to offer various barrier options for safe transport and storage. Leveraging its cross-functional industry expertise, Vonco can assist in implementing effective quality solutions for your products. Their commitment to meeting or surpassing regulatory and customer requirements is evident in the products and services they provide.

Impactful Packaging

Vonco operates in two vital industries – healthcare and consumer products – Where packaging holds paramount importance. Beyond mere protection, packaging plays a pivotal role in establishing a brand’s identity and forging connections with consumers through thoughtful design, colors, and logos. A well-crafted package stirs emotions, sparks curiosity, and bolsters brand recognition, while consistency fosters loyalty.

Keith highlights packaging’s potential for product differentiation in fiercely competitive markets. Exceptional designs set brands apart, captivating consumers’ attention and evoking curiosity. These blueprints etch brand principles, ingenuity, and eminence into minds, ultimately influencing purchasing decisions.

Packaging also serves as an information conduit, providing vital product details like features, usage instructions, ingredients, and certifications. Clear labeling empowers consumers to make informed choices, fostering transparency and trust. Additionally, packaging acts as a silent salesperson, effectively communicating product benefits and addressing consumer concerns.

From a marketing standpoint, eye-catching designs, strategic placement, and innovative formats on retail shelves entice customers to pick up products. Packaging can incorporate promotional materials to engage and encourage repeat purchases.

Vonco recognizes the significance of eco-consciousness among consumers. Embracing sustainable packaging aligns with consumers’ values, reducing ecological footprints and enhancing brand reputation. Introducing PCR and Recycle-ready alternatives demonstrates Vonco’s commitment to providing sustainable packaging choices for its valued consumers.

Key Advice

Keith advises aspiring entrepreneurs to focus on establishing robust partnerships with strategic suppliers, manufacturers, and stakeholders in the packaging ecosystem. By collaborating with dependable and well-regarded partners, entrepreneurs can enhance their capabilities, production capacity, and resource access.

Remarkable Achievements in the Industry

EnteraLoc is recognized by the Flexible Packaging Association and won four gold award categories in 2022. The categories included:

  • Gold Award, Expanding the Use of Flexible Packaging
  • Gold Award, Technical Innovation
  • Gold Award, Sustainability
  • Gold Award, Packaging Excellence

Client testimonials:

Willow bag is recognized by the Flexible Packaging Association and won three awards; the categories include:

  • Gold Award, Technical Innovation
  • Silver Award, Expanding the Use of Flexible Packaging
  • Silver Award, Packaging Excellence

“Great competency and support of customers need to help solve problems.”

“My production team confirms Vonco’s custom Tyvek packaging is the best we have seen in years!

“Genesis Plastics Welding, a division of Vonco products, consistently delivers quality results with top-of-the-line manufacturing capabilities. Everything from research and development to production is handled diligently and accurately.”