A key player in the Brazilian motorcycle industry, Rodrigo Borges Torrealba is recognized for his influential role in MotoX Yamaha. The company that sells Yamaha’s motorcycles has been experiencing remarkable growth in 2023 and 2024 with Torrealba’s strategic leadership and innovative approaches.
Under Rodrigo Borges Torrealba’s management, MotoX Yamaha has opened new offices in several cities across the state of Rio de Janeiro in the past few years. In this article, learn more about the Brazilian executive and his company, which has been pivotal in expanding Yamaha’s market share in Brazil.
Who is Rodrigo Borges Torrealba?
Rodrigo Borges Torrealba is a Brazilian executive whose career began in the maritime trading industry. Initially working as the administrative assistant of a major sea trade company in Brazil, he was rapidly promoted, finally becoming Trade Manager and Director for Europe. During this phase in Torrealba’s career, he developed his leadership skills and extensive knowledge of the dynamics of international business.
Combining his drive to learn and innovate with his previous knowledge in business leadership, Rodrigo Borges Torrealba decided to transition to the motorcycle industry – one of his personal interests. The executive earned a degree in business administration, as well as two MBA-level certifications, one in maritime business management and another in financial management.
Currently, Mr. Torrealba serves as MotoX Yamaha’s Chief Executive Officer, showing how one can leverage acquired skills in new environments while pursuing their passion. His experience and entrepreneurial vision have significantly impacted MotoX, which is now considered one of Brazil’s most successful motorcycle dealers.
About MotoX Yamaha
Rodrigo Borges Torrealba’s MotoX is a company that resells Yamaha’s motorcycles in the state of Rio de Janeiro. Currently, MotoX Yamaha has seven dealerships across the cities of São Gonçalo, Niterói, Maricá, Cabo Frio, and the capital, Rio. The business provides its clients with a wide range of motorcycles, from scooters to super sport Yamaha models. MotoX also provides repair and maintenance services, always focusing on customer satisfaction and quality.
With the guidance of Rodrigo Borges Torrealba, MotoX has been developing a market strategy that highlights the use of motorcycles as a lifestyle. By continually bringing Yamaha’s innovations to Brazil, the business shows that it values the community’s passion for motorcycles and facilitates access to new models for its customers.
MotoX Yamaha’s products and services
Under Rodrigo Borges Torrealba’s leadership, MotoX Yamaha has adapted to the trends influencing the motorcycle sector by enhancing the products and services it sells. For instance, all of Yamaha’s motorcycle models available in Brazil can be found at MotoX’s stores, including hybrid models (that use gasoline and ethanol gas), such as the best-selling YBR 250, and smart motorcycles like the NMax Connected 160.
MotoX Yamaha sells scooters, MT Series motorcycles, and varied units in some of the most popular categories, including city, supersport, racing, and trail models. Among the city models, the Fazer FZ25 and YBR 250 stand out as the best-selling.
The naked/roadster MT03 is also a popular choice among MotoX customers and Brazilians in general. Additionally, Torrealba’s company distributes highly demanded sportive models such as the YZF R15, the best-selling sportive motorcycle in the country, and offers scooters like the Neo 125 and Fluo for those who prioritize comfort and economy.
Besides selling new motorcycles, quality accessories, and motorcycle parts to its customers, MotoX also owns auto repair shops, employing highly trained mechanics across several cities in Rio de Janeiro. Adapting to the Brazilian market, Rodrigo Borges Torrealba’s company helps customers buy their new motorcycles through loans known as consortia.
Torrealba’s role in the Brazilian motorcycle industry
Since Rodrigo Borges Torrealba started to lead MotoX Yamaha, the reseller has grown exponentially, bringing new services and products to Yamaha’s clients across Rio de Janeiro. Because of the work of players such as Rodrigo Torrealba and resellers like MotoX, the manufacturer of motorcycles and mechanical parts, Yamaha, has also been seeing an increase in its Brazilian market share.
Brazil is among the top ten largest motorcycle markets in the world. Until September, a total of 1.41 million new motorcycles were sold in the country in 2024, making it the type of vehicle most purchased nationally. This contrasts with the 1.36 million new passenger cars sold during the same period. A significant portion of the 1.41 million motorcycles sold in Brazil until September 2024 were Yamaha motorcycles – more specifically, 252.876 units, equivalent to a 17.93% market share.
For a broader perspective, in 2023, Yamaha saw an increase in sales beyond the market’s average. Yamaha’s three best-selling models in the first quarter of that year were the Factor 150, the XTZ 250 Lander, and the FZ25 Fazer. The Factor 150 sold 22.3% more than in the same period in 2022, while the XTZ 250 Lander saw a growth of 142.33% compared to the same period in the previous year. Lastly, the FZ25 Fazer sold 21,955 units in the first quarter of 2023, a figure 54.03% higher than the one seen during the first quarter of 2022.
These results demonstrate the impact of dealerships such as MotoX and leaders like Rodrigo Borges Torrealba on the Brazilian motorcycle trade sector. Under the visionary leadership of Rodrigo Torrealba, MotoX has been expanding its presence in increasingly popular niches, such as the sustainable and sportive use of motorbikes. The dealer is also strengthening the business of one of the most influential motorcycle manufacturers in the world, Yamaha Motor.
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