Table of contents
- Introduction
- Understand your target audience.
- Select a professional template.
- Color selection
- A captivating headline
- Striking imagery
- Typeface and Typography
- Use icons and other visuals
- Conclusion
Advertising is a necessity in modern-day business. It is the art of using content to promote a specific business, brand, or product. Ads must remain an art if they are to complete the task of attracting the attention of viewers and turning them into potential customers. With the advent of modern marketing and digital art, advertising has seemed to move from physical advertising to pictures on phones. However, physical means of advertising still remain relevant and effective today.
Physical promotional materials like posters are still effective today for a number of reasons. They steal the attention of viewers because they are in the real world, they can stimulate more than a single sense (they simulate both the senses of sight and touch), and they leave a longer-lasting impact on the viewer compared to digital ads. Although, creating a piece of promotional media that catches the attention of everyone that looks at it takes care and attention to detail.
In this article brought to you by HelloPrint, we will take you through how to create stunning posters. These will not just steal a glance from passersby but stay on their minds long enough that they become potential customers.
Understand your target audience
Ever heard the phrase “beauty is in the eye of the beholder”? This phrase could not be more true, because no matter how captivating your design is, it cannot be beautiful to everyone. Before you start creating your poster design, you must keep in mind the group of people this poster is targeted at.
You must understand the group of people or strata your customer base is likely to be from and create your poster content with them in mind. For example, if you want to create a poster advertising children’s toys, you would likely use a popular cartoon character as the main image and other vibrant colors that children would likely love in order to attract their attention.
Select a professional template
Creating a template from scratch can be a real hassle, especially with very limited experience in design. If you would love the experience, be sure to look through Pinterest and other picture sites for inspiration on templates.
If you would like to escape the trouble of creating one yourself, templates are free to download on multiple sites across the internet. Be sure to choose one that suits your idea or imagination of what you would like your poster to look like.
Color selection
This is an extremely vital part of creating your design. Selecting the right colors can make all the difference in how this poster is viewed.
All colors have meanings and emotions they provoke in whoever sees them. You want to keep this in mind when selecting this color in order to stir up the right emotion in the viewer that looks at your poster. Do the necessary research on colors so as to have all the necessary information before selecting the right colors for your poster.
Be sure to mix in brand colors into your poster so that it feels like a part of your brand and not just like an art piece.
A captivating headline
Have you ever read a headline that made you want to read the rest of the post? That is a headline that is captivating. Make use of words that will pique the interest of your target audience and keep them searching for more information.
“Suits that suit you,” “The Party of the Century,” Whatever your poster is advertising, be it a suit shop or a concert, be sure to captivate your target audience with your choice of words.
Striking imagery
Images can go from being a side attraction to stealing the entire show on a poster. Hence, it is important to select the right images for your poster because this could be the main attraction. Do not just make use of random, nice-looking images; use images that suit the concept your poster was created around.
Be sure to take high-quality professional images for this poster, as you want it to look its best. If you cannot take these pictures yourself, download high-definition images from the internet. High-quality stock images are easy and free to download across many sites on the internet.
Typeface and Typography
Font and typeface selection are usually perceived as easy, but it could be a deceptively difficult process. It involves going through font after font in an attempt to choose the one best suited to the design you have completed. Failure to choose the right font could mean your design ends up looking disorderly and the letters look out of place. Patience is an important virtue in this process, as when the right font is selected, the entire design comes together.
Typography is a step further after font selection. It involves editing letters in the font you have already chosen. It is a process that requires creativity and an artful touch. Be sure to look through sites like Pinterest and other sites for inspiration on how to go about editing these letters.
Use icons and other visuals
Icons are symbols used in design to represent concepts. You can use these icons to make points instead of making your poster excessively wordy. They are an excellent way to enhance your custom poster; just make sure to select a consistent style of icons so that none of them feel out of place. Also, make sure to use these icons sparingly to give room for more white space.
Conclusion
Competing in today’s market is not easy, especially as a business just starting out. Most older businesses have the upper hand in terms of budget and reach. Posters, with their engaging visuals and fascinating headlines, offer a means to compete in your market and possibly outshine your competition. Create your own underdog story using a work of art from your home: posters.
