Bojoko.ca, a relative newcomer constantly changing, quickly made a name for itself by tripling its traffic over the past year. This achievement is a testament to the platform’s appeal and the careful planning and execution behind its operations.
Joonas Karhu, Chief Business Officer of Bojoko, is at the helm of this growth and has overseen the site’s expansion and its strategic push into the Canadian market. Bojoko.ca has become a go-to resource for Canadian players, offering in-depth reviews of over 200 online casinos, tools to compare options, and a user-friendly interface that prioritizes their needs.
In this interview, Joonas discusses the key factors contributing to Bojoko.ca’s success, from understanding the Canadian audience to building a strong team that can sustain and build on this growth. He also shares insights into the next steps for Bojoko.ca as they continue to innovate and cater to the growing demands of their user base.
Congratulations on tripling your traffic over the last year! Could you tell us a bit about what led to this remarkable achievement?
Thank you! We’re thrilled with how Bojoko.ca has been performing. The growth we’ve seen over the past year is the result of a lot of hard work from our team. We spent a significant amount of time understanding the Canadian market and ensuring that our platform met the specific needs of Canadian players.
We now have well over 200 Canadian casinos listed, which players can compare based on various factors that are important to them through our quick filters. The key to our success has been creating a site that genuinely helps users make informed decisions. We followed our success formula in the UK and became one of their top affiliates. We then took our product to Canada, built up the platform, and then slowly but surely grew our reputation before we exploded.
Expanding your brand to a competitive market like Canada is no small feat. How did you approach the market, and what strategies were crucial in gaining such a significant increase in traffic?
The Canadian market is indeed very competitive, but we approached it with a clear strategy.It is important to remember that while Canada is a large country and market, it is mostly unregulated. This meant that players struggled to know which brands to trust. We took our rigorous approach to testing and vetting Casinos to Canada, where it fills an even more critical role. Helping Canadians choose between safe online casinos is essential, and our product goes a long way in doing that.
Of course, having a great product is not enough; people must know about it. We have invested in outreach and ensured search engines can easily scan our website. As our content is generally better than our competitors, this gives us a boost. However, traffic is the key factor, and it took years to build up trust. It was not done overnight.
Could you share more about how your team has adapted to this growth? Have you made any significant changes internally to keep up with the rising demand?
Absolutely. As our traffic started to increase, we realized that we needed to expand our team to maintain the quality of our site and continue growing. We’ve brought on new talent, including content managers, specifically focused on the Canadian market to keep up with the demand for new reviews and ensure all our information is up to date.
This expansion has allowed us to keep up with the demand and continuously improve our offerings. We can now provide even more detailed reviews, better support, and a more refined user experience overall.
In our previous conversation, you discussed how online gambling sites can boost their success with affiliates in the UK. Given the growth Bojoko.ca has seen in the Canadian market, do you believe that operators who follow the tips you shared could achieve similar success in Canada?
Yes, the strategies I discussed in that previous conversation certainly apply in Canada, and operators who implement them thoughtfully can see similar success. However, it’s essential to recognize that every market has nuances, and Canada is no exception. For instance, there are different payment preferences. It is also a more complicated market, with Ontario being regulated, while the rest of Canada is not.
For operators looking to stand out in this market, I recommend contacting us directly. We have the experience and insights needed to tailor strategies that will drive traffic and build a loyal user base in Canada.
With such rapid expansion, what are your future plans for Bojoko.ca? Are there any new features or initiatives on the horizon?
Right now, our core focus is proving to our growing user base that we are fully invested in their user experience. We are working to provide them with the best offers and actively vet and add new brands. We will not rush into new verticals; instead, we will go all in for the casino.
However, anyone who knows our UK brand knows we also cover sports betting and bingo. It would be natural to expand Bojoko.ca in a similar direction, but the focus will solely be on casinos for the foreseeable future.
