In recent years, the growth of the jewelry eCommerce market has been phenomenal, and more consumers are making their luxury purchases online than ever before. With an annual market value of more than $350 billion, the jewelry ecommerce market is quickly transformin.
With the presence of intense localized competition, the jewelry business is presented with a unique opportunity to grow revenue by targeting new customers through international market expansion. Expansion into foreign markets is not only an add-on source of income, but it also enhances the brand image of an organization, thus aiding in the attainment of a competitive advantage in the global business environment. This blog aims to showcase how can you grow your jewelry store successfully and expand globally.
Jewelry Ecommerce Landscape: An Overview
With the expansion of ecommerce in recent years, apart from the big brands, the national and international markets are flooded with online stores that sell exotic jewelry. Hence, the focus is now on understanding your target audience and determining your niche. First things first, identify the unique selling proposition you possess. Do your Jewelry ecommerce store offer ethically sourced diamonds? Or are their clients who approach you for tailored jewelry while some want very simple pieces? A well-defined USP helps one to stand out amongst other players in the market and even attracts a certain class of consumers.
Look for the Present Day Jewelry Looks
Creative content targets different audiences. For instance, people in Europe may want designs like vintage-based while those in North America may want sleek and simple-to-wear products. Make use of Google Trends as well as Pinterest to see what the world is interested in at the moment for your ecommerce website for jewelry. Also, some resources like Statista demonstrate market preferences when it comes to a particular type of jewelry and materials including gold, silver, and lab-created diamonds.
How To Choose The Right Marketplace?
When expanding your business to other continents, the third step is knowing where to sell your jewelry. There are many marketplaces which include: Etsy, Amazon Handmade, and Shopify. Each of these has advantages and disadvantages and they are best bench-marked against the variables like the level of customization, the size scalability, and payment options.
Etsy
The best and the most recommended selling base for the small-scale business involves selling vintage or handmade goods. Etsy leaves room for modifications and is suited for selling products narrowly focused. Generally, the followers of this platform are mostly concerned with wearing different kinds of craft-based jewelry.
Amazon Handmade
Amazon simplifies business structure and operational processes for large sales businesses. Thus, it is more adapted for larger operations.
Shopify
The highest level of brand management is available on this platform and consumers can be reached without involving intermediaries. It is scalable and adaptative but they expect you to take care of the supply chain and payment systems on your own.
Aspects to Take into Account:
- Individualization: Opt for a solution that enables you to emphasize the individuality of your jewelry as well as the uniqueness of your brand.
- Growth Potential: Check if the particular option you’re looking at can expand in line with your company, especially when opening more foreign markets.
- Payment Methods: Prefer solutions that cater to global payments and allow clients to pay using their currency.
Creating A Competitively Designed Ecommerce Site
Just like the well-curated physical ranges, the Jewelry store website design should be well structured and organized to help attract potential buyers and even retain the existing ones. The website should also demonstrate the elegance, beauty, and workmanship that goes into creating the jewelry.
Suggestions for Enhanced Aesthetic Value:
- Quality image utilization: Take pictures of the jewelry at several angles and in clear photographs. 360-degree images or videos can also be used to make the purchasing experience better.
- Intriguing product details: Provide focused product descriptions that discuss in depth the materials used, the work put into the piece, and even its history. What is special about every piece?
- Responsive design: Given that more than 50 percent of traffic to eCommerce sites comes from mobile devices, ensure that all aspects of your Jewelry website design are mobile-optimized.
Setting Up Payment and Shipping Solutions
Foreign payments and delivery of goods require a detailed strategy to be put in place. Go for options that provide payment services like PayPal, Stripe, and Square that are international and support multicurrency payments. Depending on the country, these could be Alipay in China or Klarna in Europe to help improve uptake.
Important Issues To Be Considered For International Shipping:
- Operational issues: Work with a good courier company that has international delivery and tracking services, such as DHL, UPS, or FedEx.
- Customs: Keep in mind the regulations, taxes, and duties for every given country. It will serve the purpose of customer satisfaction when you provide accurate shipping costs and timelines.
Implementing Marketing Strategies
Adopting a comprehensive marketing strategy is crucial to penetrate international markets. Advance the work of ecommerce SEO to improve the ranking of the site on search engines. Conduct keyword research for each of those appropriate markets such as the phrase “buy gold jewelry online” in other languages.
The Popular Marketing Tactics:
- Social networks: Networks like Instagram, Pinterest, and Facebook are suitable for promoting your jewelry and targeting audiences beyond borders.
- Working with influencers: Work with influencers from native countries to build trust and awareness of the brand.
- Email marketing: Send out emails suggesting special offers and new collections, and care for customers to keep their attention.
Getting Ready for an International Market
Do proper research on the regions you wish to penetrate with your products and services before you storm those international markets. Jewelry eCommerce store owners need to look at how the market is structured, how consumers buy products and what culture exists. For instance, in the Middle East, consumers are more accustomed to jewelry made from gold than silver, but in Scandinavian countries, concerns for environmental issues come into play.
Adjust Your Strategy
Modify your advertising message, pictures, and offers according to each culture. In addition, make sure that your site contains such information as local languages and prices for each country.
Enhancing Customer Support Services
When conducting business across international borders, customer service is one aspect that cannot be overlooked. Customers want quick service from jewelry ecommerce website and even more so when the issue borders on shipping, returning items, or product features.
Managing Customer Support Operations
- Live chat: Incorporate live chat tools to provide instant help.
- Helpdesk systems: Utilize platforms such as Zendesk or Freshdesk that can handle queries across different countries and time zones.
- Multilingual assistance: If you are entering different countries, consider offering customer service in their languages.
Wrapping Things Up
There are good prospects in growing your jewelry ecommerce website to other countries. Knowing your niche, picking the appropriate marketplace, doing due diligence on your website and marketing for various markets will all help you to go global. Structuring your goals in the right manner can ultimately help you expand your business internationally which helps in attracting more customers and making a name for the brand in the world. So, start today, and don’t wait any longer to grow your jewelry business across the borders!
