Huawei has garnered significant attention with its upcoming tri-fold smartphone, the Mate XT, amassing over 2.7 million pre-orders, according to the company’s website. Pre-orders for the device began midday on Saturday, just days ahead of Apple’s highly anticipated iPhone 16 launch, scheduled for Tuesday morning in Beijing.
The Mate XT’s official release is slated for September 20, though Huawei has yet to disclose the price of its new flagship device. The company is expected to formally unveil the product during a launch event on Tuesday at 2:30 p.m. Beijing time.
Huawei’s tri-fold smartphone has stirred considerable interest, particularly as competition in China’s smartphone market intensifies. In the second quarter of 2024, Apple fell out of the top five smartphone vendors in China for the first time, according to research firm Canalys. Domestic brands, including Huawei, occupied all five spots, with Huawei ranking fourth in market share. Huawei shipped 10.6 million smartphones during the quarter, edging out Apple’s 10 million shipments from the previous quarter.
While Apple remains a global powerhouse, it has yet to enter the foldable and flip phone categories, where Chinese manufacturers, including Huawei, are making notable strides. Huawei has already established a presence in the foldable phone market, alongside other Chinese competitors, giving it an edge in this growing segment.
The surge in pre-orders for the Mate XT reflects the increasing demand for innovative smartphone designs, especially in China, where consumers are keen on adopting cutting-edge technologies. With the Mate XT’s tri-fold design, Huawei is positioning itself as a leader in the foldable smartphone space, a niche that Apple has yet to explore.
As the two tech giants prepare for their respective product launches, the competition between Huawei and Apple in China’s smartphone market is likely to intensify, especially with Huawei’s aggressive push into foldable devices ahead of Apple’s iPhone 16 debut.
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