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Shai Gilboa, CEO & Co-founder, Faception

Faception: Revealing Personalities in Real-time

Founded in 2014, Faception is a private company, located in Tel Aviv Israel. Faception is a Facial Personality Analytics company. The company developed and markets Facial Personality Analytics solutions, to predict anonymous threats and allows our clients to conduct preventive actions. It is focused on Public Safety, HLS and smart security to detect threats from anonymous offenders.
Faception’s Facial Personality Analytics technology is based on a breakthrough computer-vision and machine learning technology analyzes facial images and automatically reveals personalities in real-time. Backed by Social and Life Science research and proven results, our solutions enables security companies, Tier-1 technology verticals and Gov. agencies to be more effective in detecting anonymous persons of interest, for $MM projects.
In an interview with Insights Success, Shai Gilboa, the Cofounder and CEO of the company, shares his experience and gives resourceful insights on security solutions and its future.
Below are the highlights of the interview: 
What led to an inception of the company? 
A few years ago, I worked with a superb VP of sales, who had top notch interpersonal skills and a great track record at closing deals. One night after a few drinks at a local bar, I pushed him to disclose his secret sauce. Well, he said, my father was a holocaust survivor who immigrated to NYC and worked as a door to door insurance agent. He converted prospects to client by observing their faces, interacting with them based on his observations, and earning their trust and business. He told me “you can go to the best College, but understanding people is the only skill that really matters”. As for me, he said, it’s a gift I have and that’s my secret sauce. I was intrigued. I started investigating the field and found several scientific articles supporting the theory that a person’s personality is reflected in his face. Several experiments were conducted, but there didn’t seem to be a scalable technology in place. Then, I met with David Gabriel who has been doing this for years a profiler, working for the American consulate. We brought into the team Itzik Wilf, who is a guru in computer vision and machine learning and together we founded Faception.
Could you throw some light on your mission and vision statement? 
Our Vision: Teach computers to understand people through a single piece of personal information: an image of a face
Our Mission: Identify features of anonymous people while maintaining their privacy
Describe your company and its cutting-edge authentication solutions which address all the needs of your customers. 
Real-time Facial Personality Analytics solutions by patented computer-vision and AI technologies. We revolutionize the off-line digital transactions and smart services by offering immediate personalized services without additional costs, and allows smart personalized services while keeping clients privacy. It’s means we DO NOT authenticate people, we enable personalized services in anonymous way.
How does your authentication solutions differ from the other companies’ offerings? 
Not in authentication… 1st in Technology and 1st in market, will strategically collaborate with the market leaders in various domains [Retail, security – already operates there, FinTech, HR, and mainly 5G/Smart Services/AI,…]. This means the AI industry can move faster to market and production since the main obstacle of the human/AI interaction is resolved without the privacy limitations. As our solution is anonymous, objective [no discrimination due to ethnicity, demography, age, gender etc.] and NO BIG DATA nor monetization on people, it will allow the smart services and machines to better interact with people and will create massive new uses and jobs in the very new future.When smart services and it’s communication is based on the Faception concept, it’s improve any personalization service aspect, as it’s derives from personality point and not monetization paths.
What technologies are you leveraging to make your solutions resourceful? 
Data Science aspects, Computer Vision, deep learning, machine learning.
What are your company’s future aspirations? What strategies are you undertaking to achieve those goals? 
Mainly we see the migration to smart and personalized services by AI and human-alike robots. We aim to solve the issue of understanding people and personalized man- machine interaction, NOT by the current monetization way done by the online industry.
Execute successful large field trials with tier-1 technology vendors. In mode of joint development of high-volume services with 2 global service providers. Mostly everything is restricted and Faception sells to OEM.
About the Leader 
An elite team of Faception is led by Shai Gilboa. Shai is a serial entrepreneur with 20+ years of experience in all aspects of establishing and managing of high-tech organizations. Prior to Faception, he has served as CEO at Spikko Telecom and as COO at XLoom Communications