Today, the online casino business is bigger than ever. Technological advances have shaped the systems for creating and managing casinos more efficiently than ever before. Similarly, a strong infrastructure has been built around casinos, which now employ a truly diverse range of professionals from around the world.
Covid–19 made a decisive change in the way we work
Although the online casino business was already quite efficient and modern, many companies still had surprisingly old ways of doing business before the koruna. Telecommuting was frowned upon, and all employees were expected to be on-site at the office where the casino was actually run.
When Covid-19 forced companies around the world, including online casinos, to reorganize their operations, the possibility of remote work had to be offered to all employees, regardless of their position or job description.
In other words, the situation today is that many jobs within the igaming sector can also be done remotely. This has made the already efficient casino companies even more efficient. How does this translate into practice?
Mainly, for example, the number of meetings in companies has fallen significantly. This, in turn, leaves more time for performing work at every level. Streamlined operations also have an impact on well-being at work: in many companies, it is possible to work a shorter working day.
How are the best casinos operated?
Let’s take an example from Finland. The best online casinos, or netin parhaita casinoita, as the Finns say, on the Finnish market, are run completely outside the country. The country has a monopoly, at least for now, where a state-owned company has the exclusive right to run gambling.
There is almost no direct casino activity in Finland, but on the other hand, foreign casinos can also operate in the country. This is, of course, because of the internet: Finland cannot restrict online casinos because the internet is not owned by any state, not even individual parts of it.
Companies operating casinos from abroad are mainly located in Malta and Estonia. In other countries, the casino industry is less concentrated and advanced.
The online casinos operating in these countries are almost all those that offer the possibility to work remotely and effectively from any location.
How to improve efficiency in practice?
As already mentioned, the number of meetings has been significantly reduced over the last few years. This has freed up a lot of time for important performance activities, which has led to a more efficient operation.
Project management tools also play a particularly important role. These are now available for many different purposes and every casino company will find a solution to its own needs.
Project management tools allow remote workers to streamline their activities. Processes are made consistent, and everyone sees the same views, so everyone involved in a project can see where they are going. The functions between the different departments are also integrated, and, for example, marketing interacts directly with both the responsible gaming departments and customer support.
Can online casino activities be scaled up to other sectors?
Yes, and in fact, this has been done. The more companies can use digitalization to maximize the efficiency of their own operations, the better. Online casinos have had an excellent opportunity to do this in the absence of any physical products in the real world.
This means that all the functions offered to customers are always available only online, which also makes it easier to work remotely and manage all processes on a daily basis.