The Shift that broke the pendulum
Corporations are shifting their marketing services in-house and re-defining relationships with their suppliers. This is a strategic shift brought about by a confluence of technical, social and political change on…
Is Globalisation Killing Or Helping Start-ups?
Often denounced as the harbinger of inequality, the term ‘globalisation’ has been making waves since the 1960’s. With the move away from traditional enterprises and the rise of entrepreneurs, questions…
Hunting New Opportunities Taking the Business to the Next Level
Launching a niche business concept in a competitive environment requires a mindset that constantly looks for new challenges to explore new ventures and set precedents. I launched a fully-fledged color…
