There’s much to consider when creating the best marketing strategies for your car dealership, and it can sometimes be tricky.
However, with the right tool, you can take your automotive marketing to the next level and find the best ways to drive engagement and sales.
One such tool that can aid your marketing efforts in the automotive industry is call tracking UK software.
Scroll on to find out everything you need to know about car dealership marketing with call tracking…
- Create customer journey maps
One of the first things to do with your call-tracking software is to create customer journey maps. These will provide full visibility of your marketing performance, which is key for putting the right strategies in place.
For each call you receive, the software will help you trace the specific activities the customer visited before, during, and after they called.
With these insights in your journey maps, you’ll know which campaigns are driving the most calls to your dealership and how effective each activity is at moving customers down the funnel.
- Improve your customer service
You can also improve your dealership marketing by delivering a better customer experience. The best feature for this would be speech analytics.
This allows you to transcribe every customer call and identify any mention of important keywords during a conversation.
You’ll see what buyers are most interested in and any specific needs they have when it comes to choosing the best vehicle for them.
You can also use voice tags to quickly pinpoint callers with a high purchase intent, which can be useful for securing a purchase over the phone with clear and effective communication.
- Use sales reporting
Sales reporting is crucial when it comes to your dealership marketing, and call tracking can allow you to upload your sales data for valuable insights.
For example, you’ll be able to see the conversion path that led to each individual sale. This can highlight the most valuable activities in your channels when it comes to driving a sale.
Also, you can detect buying behaviors across groups of customers as well as any sales trends. This can help you understand specific things, such as the colors and makes of cars that certain customer groups may prefer.
- Focus on your Google Business Profile
It’s important that you focus much of your efforts on your Google Business Profile (GBP) since this is an essential channel for increasing your dealership sales.
With call tracking, you can implement static trackable phone numbers to every GBP listing to provide key insights into how customers are interacting with them.
This can include the specific channels customers are coming from, the pages they view on your website, and the next steps in their journey after visiting your website.
You’ll, therefore, have a broader picture of how your GBP is contributing to your sales and can adjust your strategies to continue bringing more value with this channel.
- Direct your marketing budget with analytics
Call tracking can also help you restructure your marketing budget with data-driven decisions.
You’ll know which areas of your marketing are producing the most leads and sales thanks to the software’s reports.
In turn, you can have a clearer idea of where to direct your resources – i.e., you can invest more in campaigns that are generating high numbers of calls and remove resources from activities receiving little engagement.
This will result in a more cost-effective budget split and help you back every decision with accurate and insightful data.
With this expert guide to automotive marketing with call tracking, you have everything you need to create more engaging, lucrative, and data-driven strategies for your marketing. Make sure you implement software from an expert provider into your car dealership.
