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Analytic infrastructure company Heap raises $27 million

San Francisco, CA-based analytics infrastructure company, Heap has raised $27 million in series B funding. Heap entered into the world of user analytics quite late; still it has emerged as a serious contender against other tech giants.
This time New Enterprise Associates, Pear VC, Menlo Ventures and Initialized Capital have bought funding for the company. It’s worth to mention that these four investors helped Heap to raise $11 million last year.
The funding will help Heap to invest more in infrastructure, man power and building out its future product roadmap. According to Matin Movassate, Co-Founder and CEO the analytics infrastructure company’s main target is to,” make data useful for everyone.”
Heap can automatically record data which includes user activity on a website or application, which can letter be accessed on a self serve basis. The company is also working to add other data sources, in a hope to get the bigger slice of the market. By connecting needed data from a website and payment systems the organization help its customers understand what kind of features the users are paying for.
Heap promises to help know and understand companies how a user will interact with their service in a much more easier way than its compettiton. Currently, the company serves more than 6,000 companies across the globe that include SaaS, fintech, retail media, and beyond, Zendesk, Lending Club, Twilio, App Annie, Morningstar etc.
According to Movassate, the company has a really different philosophy which has implications across the company’s entire stack, he also added that the company never want to be complacent with its product.
On the other hand Heap’s compettitors are trying hard to stay ahead in this race. Recently Google Analytics dashboard has got a makeover, which helps to access traffic with lesser number of clicks. The Silicon Valley based company has also customized the home page for every user based on usage.