When you sell products online, and your business relies heavily on deliveries to get items out to customers, choosing the right courier company can make or break the success of your company.
Finding the best California courier services (or a good courier company in any area) can be tough, especially when you’re not sure what you’re looking for.
Keep reading to find out the 5 most important things your business needs from its courier company.
Reliability
The number one thing you need for any supplier of any product or service is reliability. You need to know that you can count on your courier company to deliver quality service to you and your own customers.
There are plenty of reasons why reliability is so important in business, but the main thing you need to remember is that their service will impact your customer’s experience of your business. If goods arrive late or damaged, customers are more likely to take it up with you than with them.
Good Pricing
You also need to make sure that the courier service is well-priced, especially if you charge a shipping fee to your customers. A delivery cost that is too high will often be off-putting to shoppers.
Many businesses offer free shipping to their customers when they spend in excess of a certain amount – if this is something you want to offer your clients, you’ll need to make sure that you can afford to absorb those costs and still make enough profit.
A Quick and Easy Process
If the process of organising a pick-up or delivery is slow, clumsy, complicated, or goes wrong in some way, you certainly won’t want to be working with that company long-term.
As a business owner, you want to optimise every function within your company to make every step as quick, easy, and efficient as possible to save yourself time, money, and effort. The better optimised these functions are, the more time you’ll have to deal with other important aspects of your business.
Great Customer Service
If your courier company provides you with great customer service, you can probably rest assured that they will provide the same good service to your own customers when handling deliveries. As client-facing professionals, you’ll need to ensure that they treat your customers well when delivering packages or handling complaints, as this will reflect on your business too.
There are a few ways you can identify poor customer service easily – use this knowledge to help you determine which companies to use and which to avoid completely.
A Wide Range of Options
As a business, you’ll have specific courier needs that will need to be met, depending on what you’re selling to your clients. You might be delivering perishable goods like baked items, or you might want to offer next-day delivery for speedy service. Some businesses might be selling items that are easily damaged and need extra care.
Make sure that the courier company you choose meets all these needs that are specific to your business.
