Entrepreneurship is a subject that is always on the agenda in the media talks. And it’s no wonder: increasingly, the stories of entrepreneurs who started their businesses from scratch and created successful journeys inspire other people to want to dive into entrepreneurship to change their lives and those of other people.
The path to entrepreneurship is not easy, especially when the person has to deal with several other responsibilities. Many entrepreneurs tend to start their entrepreneur career when they are still young, amidst all the student tasks they also need to carry out. Going through this phase can be quite challenging, but the good news is that, nowadays, there are resources that can help students make their study journey a little easier.
Mariana Oliveira Costa, an education expert from Brazil, states that, there has been an increase in the frequency of students searching for help with questions, such as: how to justify a paper, or a research project, or even to obtain good examples of justification for TCC and monographs, during their career in college and in graduation. – “Tem aumentado a frequência de buscas dos alunos por ajuda com questões, como: como fazer uma justificativa de um trabalho, ou um projeto de pesquisa, ou mesmo para obter bons exemplos de justificativa de TCC e monografia, durante a sua trajetória na faculdade e na graduação.”
To make it, it’s possible to count on student support websites, which offer various services, such as creating course completion work and monographs, academic research, articles, pedagogical projects and much more.
Technology has come to make the lives of students, teachers, and also those who aspire to become entrepreneurs increasingly easier. With this, the hope is that the number of entrepreneurs acting as directors of their own careers will grow and inspire other people to pursue a career in entrepreneurship.
Empowering Brazilian Women: The Rise of Female Entrepreneurship
Brazilian women are increasingly pursuing their careers within entrepreneurship, despite all the difficulties that this area requires. According to a study carried out by Sebrae, there was a 30% increase in the number of female employers when we compare the year 2022 with the year 2021. Despite this, the same study shows that for every 10 female entrepreneurs in the country, 9 still they work alone. In other words, there is still a long way to go.
In fact, being an entrepreneur in Brazil is not an easy task, especially when there are several other challenges that need to be faced in parallel, such as financial difficulties, motherhood, among others.
Education plays a crucial role in empowering Brazilian women entrepreneurs. By enhancing their skills and knowledge, education can help them overcome numerous challenges. Key areas where education makes a significant impact include:
- Financial Literacy: Understanding financial management and planning to better handle business finances.
- Business Management: Learning effective business strategies, operations, and leadership skills.
- Marketing and Sales: Gaining expertise in market analysis, digital marketing, and customer relationship management.
- Networking: Building connections and support networks through educational programs and workshops.
These educational opportunities not only equip women with essential tools but also foster a supportive environment for their entrepreneurial endeavors.
4 Brazilian Women Entrepreneurs to Inspire You
To bring a little inspiration to women who dream of becoming entrepreneurs, or even those who are simply looking to change their lives, we have brought a list of X successful Brazilian entrepreneurs for you to be inspired by them.
- Luiza Trajano
Luiza Trajano is a lawyer and businesswoman, who was president of the Magazine Luiza retail chain store group. Born in Franca, São Paulo, in 1948, Luiza today has a fortune valued at almost 5 billion dollars. Luiza Trajano’s story begins when she graduates from law school and starts working in her aunt’s store, who was also called Luiza and was the founder of the company. Luiza Trajano worked for almost twenty years in her aunt’s store, working in different sectors until taking over leadership of the company in 1991.
It was under Luiza’s management that the Magazine Luiza store chain achieved several achievements and advances, such as the organization’s first virtual sales actions on television and the creation of the sales website in 2000. In 2011, the company had its IPO, that is, the opening of capital for sale on the Stock Exchange.
- Bianca Andrade
Bianca Andrade, born in Maré, Rio de Janeiro, in 1994, is one of the biggest influencers and entrepreneurs in the beauty industry in Brazil, and today has around 20 million followers on her Instagram page.
Known as “Boca Rosa”, Bianca Andrade was born and raised in the Maré community, in Rio de Janeiro. At just 16 years old, Bianca began to be successful on the internet, creating her YouTube channel to give tips on beauty products. Over the years that followed, Bianca Andrade was invited to do several jobs as a digital influencer and participated in TV shows.
The influencer started to create partnerships with beauty product brands to create products that bore her name and currently has her own beauty product brand. Bianca, who grew up in the Maré favela and lived there until she was 20, today the businesswoman has an estimated net worth of R$100 million (around 20 million dollars).
Bianca Andrade is definitely an example of a successful entrepreneurial woman who, despite having grown up in a low-income community, managed to create her wealth from scratch and completely change her life, today becoming a source of inspiration for many Brazilian girls.
- Carolina Etz
Carolina Etz is a Brazilian stylist, mom and businesswoman who created the lingerie brand that bears her name. Growing up in Nova Friburgo, Rio de Janeiro, Carolina Etz started her business at just 16 years old and with an investment of R$600 (around $120, at current prices). When the Brazilian traveled to New Zealand, she saw a business opportunity to bring to Brazil, since in her home country the supply of products in the lingerie category was still somewhat limited.
Starting her journey into entrepreneurship as a door-to-door vendor, that is, buying and reselling lingerie items from door to door, Carolina quickly developed her company, opening a factory to make her creations and opening stores in several cities around Brazil.
- Leila Pereira
It is not only in the retail and fashion segment that Brazilian entrepreneurs stand out, but also in sports. That’s right! One of the big names in Brazilian football today is eila Pereira, a businesswoman, journalist and lawyer. Since 2021, Leila has served as president of Sociedade Esportiva Palmeiras, one of the biggest football clubs in Brazil.
In her interviews, Leila has said that, as the only female daughter among her brothers, she was raised to be a housewife, and did not receive encouragement from her father to study. The person who supported her was her mother, when she left her hometown in the interior of Rio de Janeiro to go to college. After that, Leila never stopped and is now president of Palmeiras, being affectionately called by the club’s fans as “aunt Leila” and also serves as president of the financial company Crefisa, a position she has held since 2008.
Technology as an Ally to Achieve Your Dreams
These 4 women shown above are examples of Brazilians who did not give up on their dreams and who worked to change not only their lives, but also the lives of several people around them. Whatever the field—from beauty and fashion to sports and finance—they managed to overcome obstacles and build and guide great companies so that they could obtain increasingly better results and become even bigger.
Get inspired by these stories and take advantage of all the resources that technology and the internet can offer today to help you with information, training and education, and get ready to build your own destiny, just like these Brazilian women did and still do to this day!
