Walmart Makes Metaverse Debut Experience

With two new experiences that go live on Roblox on Monday, Walmart is making its metaverse debut.

A music festival with popular singers, a tonne of different games, and a store of virtual goods

Walmart’s Universe of Play and Walmart Land are the names of the two experiences read more.

Walmart is experimenting with new methods of customer connection

As it explores actions in the metaverse and beyond, Walmart will use Roblox as a testing ground, according to William White, Walmart’s chief marketing officer.