Vox Media, which owns publications like New York Magazine and the tech site The Verge, is raising $100 million from Penske Media

Penske Media will acquire approximately 20% of Vox Media, making it the company’s largest shareholder.

Compared to Vox Media’s most recent funding round in 2015, when NBCUniversal invested $200 million at a valuation of approximately $1 billion

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Vox Media was acquired by NBCUniversal at a time when digital publishing was booming and companies like BuzzFeed

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Jim Bankoff, CEO of Vox Media, stated in a note to employees that the two businesses would continue to operate independently.

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