Sunday unveiled a new paid subscription service for Facebook and Instagram that offers users a blue tick in exchange for a monthly charge.
Meta Verified will cost $11.99 per month and on iOS, $14.99 per month. Prior to a broader rollout, it debuts this week in Australia and New Zealand.
There won’t be any adjustments to accounts that have already been verified, according to a statement from Meta.
A meta spokesperson stated “We are evolving the meaning of the blue badge to focus on authenticity so we can expand verification access to more people.”
Elon Musk is trying to increase its subscriptions business with Twitter Blue, which charges $11 per month for iOS and Android users.