Sunday unveiled a new paid subscription service for Facebook and Instagram that offers users a blue tick in exchange for a monthly charge.

Meta Verified will cost $11.99 per month and on iOS, $14.99 per month. Prior to a broader rollout, it debuts this week in Australia and New Zealand.

There won’t be any adjustments to accounts that have already been verified, according to a statement from Meta.

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A meta spokesperson stated “We are evolving the meaning of the blue badge to focus on authenticity so we can expand verification access to more people.”

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Elon Musk is trying to increase its subscriptions business with Twitter Blue, which charges $11 per month for iOS and Android users.

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