Kellogg Company has revealed the names of the two independent firms it intends to split into.
In a news release, Kellogg stated that the publicly traded entity comprised of its North American cereal business will be known as WK Kellogg Co
once the proposed separation is completed. The name is derived from one of the Kellogg Company’s founders.
The other will be known as Kellanova. Kellogg’s “snacking, foreign cereal and noodles, plant-based foods, and North American frozen breakfast business
as will brands such as Pringles, Cheez-It, Morningstar Farms, Eggo, Zucaritas, and Coco Pops, according to Kellogg. The stock symbol “Kellanova” will be adopted.