How to Make Your PR Strategy Work

The US statesman Samuel Adams conducted a series of surveys and developed a model of a successful PR strategy

Use national and emotional symbols as well as catchy slogans;

Be ahead of competitors in predicting events and timely organize actions that have an emotional impact on the public;

Constantly influence public opinion through contact channels (employ KOL in your dedicated niche);

Ensure mutual benefit of a customer from a product/ service.PR methods, models, and technologies work effectively only in a two-way format