Baidu Inc. is going to launch an artificial intelligence chatbot service similar to OpenAI’s ChatGPT

China’s top search engine provider aims to launch a ChatGPT-style programme in March, initially integrating it inside its major search services.

The unnamed programme will provide users with conversation-style search results similar to OpenAI’s popular platform.

Baidu has spent billions of dollars on artificial intelligence research in a multi-year effort to migrate from online marketing to deeper technologies.

Much of China’s internet is controlled by Baidu, Alibaba Group Holding Ltd., Tencent Holdings Ltd., and ByteDance Ltd.