Personalizing content

The recipient of an email has no way of knowing who sent the email.

Improve your email list

There’s a reason why buying email lists is no longer as big as it was in the past.

Optimizing for mobile

According to some sources, roughly 46% of all email opens occur on mobile devices.

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Use video content

Some estimates claim that attaching a video to an email may increase its CTR by 300%.

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Improve your subject lines and CTAs

Even qualified leads don’t have much time to dedicate to your email. Most people who open your email are skimming to see what you are about

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Introduce automatic re-engagement emails

Re-engagement separates the most efficient digital marketers from their less successful counterparts.

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