To be a successful software product, you must develop something that the market wants and will buy.
Once you have identified your product, the next step is to validate your idea by carrying out a secondary stage of market research.
Having established the need and validity of your software product, the next stage is to consider how to monetize it.
As with any business, customers are its lifeline, and the software business is no exception.
The software developers you hire will become the backbone of your business.