Unibet is a global gambling operator based in Malta. Started in 1997, it has grown to become one of the most accredited gambling platforms in the world. The award-winning operator prides itself on having a unique and customer-friendly platform.
Cash deposits and winnings withdrawals are well streamlined for their over 10 million customers spread out globally in over 100 countries. Located in an extremely competitive industry, Unibet has been able to develop and differentiate its services.
Covid-19 As the Blessing in Disguise
With online gambling growing steadily over the years, and the pandemic accelerating the growth during the lockdown, online betting operators have been in a frenzy to roll out operations in new areas and acquire market share. The closure of traditional saw regular gamblers turns to online gambling platforms.
The convenience and accessibility of these platforms have made some punters switch completely from the more traditional brick-and-mortar casinos to their online equivalents. Betting companies, not being left out, have been releasing new games to the public through their online platforms.
Unibet has been the cream of the bunch. The operator offers numerous themed games accessible to players. Some mimic the games found in land-based casinos, while others are new innovative and creative games developed to keep you at the heart of all the action. You can see some of the games and services offered at Unibet PA casino, as reviewed here.
With the various marketing strategies employed, we get to review five areas in which the Unibet rollout strategy has worked in America.
1. Pennsylvania
Unibet launched the first-ever casino game that was professional sports-themed in the United States in Pennsylvania. The Eagles’ Online Slot and Eagles Blackjack is a collaborative action between Philadelphia eagles, Pala Interactive and Unibet.
The game seeks to give a uniquely captivating experience to the punters in Penn state. This collaboration was an industry first and sought to give online gambling opportunities for both fans and customers of the two franchises alike.
Mohegan Sun Pocono, a successful casino in Pennsylvania, if not the most successful casino, has also entered into a partnership with Unibet. The deal allows the casino an online presence and access to a mobile sportsbook.
This shows how the Unibet rollout strategy was successful in the Pen state as it offers punters from the region an abundance of choices from which they can indulge.
2. IOWA, Indiana
In Indiana, an agreement was reached by Unibet, which is the flagship brand of the kindred group with Caesars Entertainment. The multi-state partnership was entered and signed in the year 2020 with Bluffs casino.
This casino is a Harrah council casino in the council bluffs, Iowa. This strategy puts Unibet in a perfect position to capitalize on the surge in bettors caused by the college and pro football season.
The love for football in this state is unparalleled. This can be seen when the two home college teams meet, the Cyclones and Hawkeyes. Unibet is set to launch a mobile sportsbook and establish a position in this area.
This is expected to be an exciting product for bettors in the area who are already hoping to familiarize themselves with this application after accessing it from Google Play Store and Apple Store.
This will be key if punters want to take advantage of the upcoming football season. The agreement offers Indiana residents ten years of Unibet-powered online wagering, with an option to extend the agreement for two more years.
3. New Jersey
The Jersey state was the first state that the global brand entered into a partnership with. This agreement saw the birth of the first online sportsbook in the United States. This agreement was meant to launch a wide range of exclusive and elite first-class casino products to New Jersey residents.
Hard Rock hotel and casino in Atlantic City was one of Unibet’s partners. Together, the two firms acquired the necessary Casino Service Industry Enterprise Licence required to operate the sportsbook in New Jersey.
SG Digital is another firm in the agreement that will assist the casino and Unibet with their player account management platform and their state-of-the-art game aggregation technology.
This strategy peaked well with seasoned and newbie punters embracing the online sportsbook platform resulting in a firmly cemented market share in the region.
4. Illinois and Ohio
Illinois is among the United States’ largest states, and Unibet has shown its commitment to pursue the largest operator in the United States. This move extends the firm’s footprint in the US. The Kindred group entered an agreement with several firms for this deal.
The firms in question are Pala interactive, leveraged to provide the online gaming platform; Sports betting provider Kambi will also be integrated. The casinos partnered are Argosy Casino Alton in Illinois and Hollywood Casino in Ohio.
The agreements are for ten years and were signed under Penn National Gaming. This strategy provides a reputable sportsbook to New Jersey residents and a wide range of casino games.
5. California and Arizona
This is a deal that took Unibet further to the west with a key focus on iGaming. Retail, as well as online sports betting, were part of the agreement. Unibet signed a ten-year deal with the Quechan Tribe of the Fort Yuma Indian Reservation, with an option to extend the timeframe.
The two key states were welcoming to the gambling operator for the benefits that came with this deal. With the potential of becoming the largest market in a few years.
California passes the revenue mark of 2 billion USD, while Arizona, on the other hand, is projected to bring 200 million USD revenues at full maturity. Though the launch dates are the first subject to local legislation, both parties are positive that the deal will easily overcome this hurdle.
We get to see the unique strategy taken by Kindred group through its flagship brand Unibet in building its sustainable business model in areas where they are sure that the market conditions will promote steady this growth.
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