Those days are gone when women were not given equal positions in the workspace. Today, women are leaders and self-entrepreneurs who run the workforce.
According to the US Chamber Foundation, 2% of women-owned businesses have ten or more employees. Female entrepreneurship has grown many folds in the last few years.
Whether it’s a self-owned freelance business or a corporate company, women leaders are shining everywhere today. However, this doesn’t mean challenges for women entrepreneurs have been reduced by any means.
Women still have to balance work-home life. They have to juggle marriage, pregnancy, and board meetings together to succeed in their career. Challenges for women entrepreneurs are always high – dealing with orthodox mentalities to social stigmas, a career woman’s life is never easy.
This post is a small effort to help young women entrepreneurs overcome all the challenges and succeed. Below some tips are mentioned that can help career-oriented females in many ways:
Tip 1. Set Your Priorities Right
Being a mother of a toddler and owning a business means you need to know when and where your presence is required. You have to learn the art of managing your schedule in advance so you can be a mom and boss at the same time.
You need to prioritize when and where your presence is essential. For example, you can make a rule to attend no work calls after 6 pm and dedicate your attention to your baby. Similarly, while working, shut off your phone so that you can focus on the task in your hand.
Tip 2. Patience is a Virtue
Whether you have established a factory to manufacture your garments or started your career as an independent escort, patience is always the key to success. You can’t lose your calm if your sales haven’t picked up or you haven’t gotten many clients within a month.
Always remember it takes time to achieve your long-term goals. Thus, you should make small goals to reach your main goal. This way, you won’t feel impatient when it takes time to achieve the big target.
Focus on enjoying your small achievements to fuel your motivation. If you get a new client within the first month, consider it your achievement and celebrate it. Slow and steady is the right way to grow in the business world.
Tip 3. Don’t Hesitate to Ask for Help
Women are great multitaskers. They can manage home, kids, and business altogether. But they are also humans, not superheroes.
So, you should ask for help whenever you need it. Whether you need someone to pick your kids from school or attend a meeting with a client, there’s no shame in asking for help. It doesn’t make you look bad that you are asking for help.
Delegating some of your work will give you some time to think and find ideas to grow your business better. So, women entrepreneurs, it’s okay to ask for help.
Tip 4. Don’t Be Afraid of Failure
You should never let fear of failure stop you from doing something new. If Coco Chanel or Oprah Winfrey had allowed fear of failure to overpower their dreams, the world would have missed such great female entrepreneurs.
Take inspiration from all the leading female entrepreneurs around you and shed all your fears. Just always believe in your idea and hard work.
Tip 5. Understand your Targeted Audience
The number one business rule is to understand your target audience. Without knowing your audience, you can’t develop the products and services that people want to buy. To do so, you have to create your buyer’s persona after analyzing your products or services.
For example, if you have designed an exclusive leather handbag collection for ladies, you need to create your audience profile by answering the following questions:
- What is the age of your potential customers?
- What is the average income of customers?
- Where does your targeted audience live?
- Which user’s problem can your product solve? Etc.
Tip 6. Never Stop Learning and Growing
Entrepreneurship is a constant process of learning and growing. To grow your business, you have to know about the recent market trends, technological developments, and industry-related news.
Even if you have to learn a new skill to expand your business, do it. For example, nowadays, having a business website or online profile on social media is extremely important. If you don’t already know, you can learn some basics of website development and social media marketing to grow your business.
Tip 7. Empower Other People Around You
Female entrepreneurs should use their knowledge and experience to mentor other people around them like employees, clients, etc. Through passing your knowledge to others, you might also learn new things during the process.
Moreover, you can train people to delegate your work by sharing your knowledge. This way, you can lean on your staff when you have to attend your kid’s swimming competition or go on a family vacation.
Tip 8. Build a Brand, Not Just Business
There are several clothing brands available. But Louis Vuitton, Gucci, or Prada have significant brand value. Today, most people buy these brands for their face value and global recognition.
Therefore, you need to establish a brand that people can recognise from anywhere. Everything has to be unique and impressive, from your brand identity to your brand value, to help you sell your products or services just on your name.
Besides your business brand, you should also build your brand. Nowadays, people are more interested to know about the face behind the brand rather than promotional material.
Take Ellen DeGeneres, for example. She sells clothes, cosmetics, furniture, pet accessories, and whatnot. All because of her brand and reputation.
You can’t now host a TV show like Ellen, but you can use social media to build your brand and establish connections with your audience.
Tip 9. Don’t Be Vulnerable
Women in higher positions aren’t still appreciated. Many men and even women make it hard for female leaders to hold the position. Often female opinions and instructions aren’t accepted with open arms.
This is a shame but a reality of this men-driven world. But, you should not allow some negative remarks or pushovers to make you vulnerable. You need to develop a thick skin and keep negative voices out of your life to focus on your career.
Simply do your work right and never let anything else affect your entrepreneurial journey.
Tip 10. Consider Your Mistakes as a Learning Opportunity
Mistakes are part of professional life. You will make many mistakes in your career. But you shouldn’t repeat the same mistakes. Use your mistakes as an opportunity to learn something new and be a better version of yourself.
For instance, if your one financial investment hasn’t turned out to be profitable, don’t think of it as your mistake. Instead, analyse where you went wrong and grow your financial knowledge to make better investments in the future.
Tip 11. Learn to Accept Your Mistakes
Besides learning from your mistakes, you should openly accept them. Don’t hide or try to blame other people for your mistakes. A successful entrepreneur is a person who owns their mistakes and success with equal grace.
By owning your mistakes, you can keep yourself grounded and scale up your development. For women entrepreneurs, the business world is already very hard. In this, accepting your mistakes might sound like a daunting task, but you should not let this fear stop you from owning your mistakes.
Tip 12. It’s Alright to Say No
If you can’t deliver on short notice because you have to be with your family, it’s alright to say no. If you need a small break from work, you can say no to work. Women entrepreneurs are also human beings, and they do have the choice to say no.
You shouldn’t worry about saying no to some clients because you want to spend more time with your family. Especially if you need a small break to relax your mind, you should not feel bad about saying no.
Tip 13. Schedule Some “Me-Time”
Working hard is a good thing. But working hard to the brink of exhaustion isn’t good. Therefore, female entrepreneurs should often schedule Me-Time in their calendars to do things that they love to do like reading, hiking, traveling, etc.
Some time away from your work will help you better focus on your work. When you feel relaxed, you will be more motivated and creative to grow your business.
Women entrepreneurs are raging today. They are using innovative ideas and methods to rule the business world. All-female entrepreneurs need to stay focused and don’t put too much pressure on themselves, and they are set to expand their footprints.
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